So, you’re at the end of your public speaking experience, and you’re feeling pleased with yourself. You’ve shared all of your key points with your audience in the allotted time, and you’ve replied well to the few audience questions during your final q&a session.
Everybody in your audience should have a bright expression on their face, waiting on the edge of their seat for you give them permission to get up and rush to the back of the room to sign up for your services or buy your home study program. But that’s not the case. Their expressions are neutral or closed, and they don’t stop at the back of the room to even look at your products on their way out.
What’s going on? Why is this happening?!
The first place to look for an answer is your objectives for the presentation. By objective in this context, I’m referring to your educational objectives, or what and how you’ve successfully taught your audience to do by the end of your presentation. For example, your objective could be to teach your audience to “be able to independently analyze the profitability of a _____ type of investment by the end of your workshop,” or something like that.
Crystal clear, specific, immediately attainable objectives for your audience are one important key to an effective public speaking in workshop or presentation that will keep them coming back for more. Often, workshop leaders’ objectives are hardly that at all. Everybody wants to “live a healthier life” or “make dreams come true,” but how many of you have attended such a presentation, then tried to explain the process later to a friend and found that you couldn’t? More than likely, it was because the objectives for the workshop, and hence, the content of the workshop were much too vague.
Your audience needs to sample the true benefit of working with you before they leave your workshop or presentation. When public speaking, make sure your objectives have the clarity that will clearly demonstrate your, or your product’s, value to your audience.
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